Marketing Executive Jobs in Dubai | Alshaya Group
Alshaya Group
Valid Until: 29/Sep/2024
Dubai, UAE
Company Description
Alshaya Group is a multinational retail franchise operator headquartered in Kuwait. It operates nearly 70 consumer retail brands across the Middle East and North Africa, Türkiye, and Europe
Job Description
Execute the influencer marketing strategy to deliver the marketing/business objectives across retail, food & beverage and wellness. Using insights aid in identifying key influencers/content partners to work with and assist in building key relationships between the brand and the influencers audience. Ensure audience engagement across the influencer’s channels by proactively suggesting optimsation throughout the campaign to ensure campaign success. Aid in adopting a consumer relevant approach to ensure audience engagement focusing on UAE, Kuwait, KSA and Egypt. Report on measures of success/KPI’s at the agreed campaign frequency ensuring all campaign tracking was set up correctly and in line. Monitor campaign performance across Brand Watch and Social Bakers, identifying trends and benchmarks which can aid in campaign planning moving forwards. Co-ordinate activations with the brands and the influencers. A critical analytical eye on activity to proactively spot possibilities of growth and reach out to make them happen
Requirements:
1. Influencer and content and/or PR experience circ 1-2 years
2. Solid understanding of current and immerging social channels
3. Basic understanding of how to shoot SI and MI content on the different social channels
4. Ability to think on your feet and collaborate with a wide variety of stakeholders
5. Emirati is preferred.